Meet Author Borja Cuan

Borja has managed and grown numerous affiliate, email, display, retargeting, and social programs over his 19-year career. Borja was the Director of Performance Marketing for Exponential Interactive where he oversaw the performance display marketing division for the company’s premium brand, Tribal Fusion. There, he chartered ongoing relationships with Tribal Fusion’s premier direct-response clients like Netflix, IAC/interActiveCorp, Google, and Verizon. Previously, he spent eight years with Commission Junction as a member of the high-growth sales organization, catering to the world’s largest buyers, agencies, and advertisers. Borja is originally from the East Coast, where he graduated with a BA in International Relations from Boston University.

Posts by Borja

What Are UTM Parameters and How Are They Used With Advertisements?

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09/11/2018

More Posts

How to Set Up Display Campaigns

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12/04/2019

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

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12/02/2019

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

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11/29/2019

Age Targeting in Microsoft Advertising (Bing Ads) Explained

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11/27/2019

Optimizing Your Digital Marketing Strategy with Four15 Digital & Qualia

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11/21/2019

Tracking Template vs Final URL Suffix

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11/19/2019

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