Meet Author Borja Cuan

Borja has managed and grown numerous affiliate, email, display, retargeting, and social programs over his 19-year career. Borja was the Director of Performance Marketing for Exponential Interactive where he oversaw the performance display marketing division for the company’s premium brand, Tribal Fusion. There, he chartered ongoing relationships with Tribal Fusion’s premier direct-response clients like Netflix, IAC/interActiveCorp, Google, and Verizon. Previously, he spent eight years with Commission Junction as a member of the high-growth sales organization, catering to the world’s largest buyers, agencies, and advertisers. Borja is originally from the East Coast, where he graduated with a BA in International Relations from Boston University.

Posts by Borja

11 Sep 18

What Are UTM Parameters and How Are They Used With Advertisements?

More Posts

23 Dec 22

Long Beach Volunteer Day: Q4 2022

02 Dec 22

How To Create a Lead Form In Facebook

30 Nov 22

3 Best Practices for Incredibly Successful Facebook Video Ads

09 Nov 22

Performance Max: Pros and Cons

03 Nov 22

Understanding “By ConversionTime” Reporting Metrics in Google Ads

02 Nov 22

Calculating spend averages with excel for online ads

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