Meet Author Mike Nelson

Mike has a diverse background in the internet business, most of his time having been spent in online advertising. He has appeared in major SEM publications including Search Engine Land, Search Engine Journal, Certified Knowledge, and more. Mike is a change agent and is constantly helping companies grow and innovate beyond normal standards. Mike has extensive experience managing SEM teams, affiliate groups, and product managers. He has worked with a range of high-net-worth clients and global influencers including Facebook, Rocket Lawyer, MidwayUSA, FitBit, Dropcam (now Nest Cam), and dozens more. He has managed over $250 million in online ad spend. Before moving to the Silicon Valley in 2008, Mike was a high school math teacher after graduating with a BA degree in Mathematics in 3 years.

Posts by Mike

The importance of custom columns with value based bidding

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06/02/2022

Things to consider with Google Ads Geo Targeting

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03/31/2022

Celebrating Keenan Townsend with an All Expenses Trip To Hawaii!

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03/21/2022

Recovering Access to Your Facebook Business Page and Ad Account

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12/12/2020

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

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12/02/2019

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

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11/29/2019

Optimizing Your Digital Marketing Strategy with Four15 Digital & Qualia

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11/21/2019

An Introduction to Google Ads My Client Center (MCC)

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09/16/2019

Online Ad Policies Related to Email List Uploads

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08/30/2019

Do’s and Don’ts of B2B Google Ads

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05/27/2019

Excluding Data from Google Ads tCPA Bidding Algorithms

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05/01/2019

How Google Ads Counts Conversions from YouTube

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05/01/2019

More Posts

5 ways to improve your Facebook video ad creative

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07/04/2022

Design Thinking Process:

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07/04/2022

The Importance of Tracking the Right Event

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07/01/2022

The Power of Data visualization and Storytelling with Data

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06/28/2022

How Advertising Agencies Can Engage in Corporate Social Responsibility

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06/23/2022

Google Ads Audience: A General Overview

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06/10/2022

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