Meet Author Mike Nelson

Mike has a diverse background in the internet business, most of his time having been spent in online advertising. He has appeared in major SEM publications including Search Engine Land, Search Engine Journal, Certified Knowledge, and more. Mike is a change agent and is constantly helping companies grow and innovate beyond normal standards. Mike has extensive experience managing SEM teams, affiliate groups, and product managers. He has worked with a range of high-net-worth clients and global influencers including Facebook, Rocket Lawyer, MidwayUSA, FitBit, Dropcam (now Nest Cam), and dozens more. He has managed over $250 million in online ad spend. Before moving to the Silicon Valley in 2008, Mike was a high school math teacher after graduating with a BA degree in Mathematics in 3 years.

Posts by Mike

28 Oct 22

Why I hired Enrique

21 Oct 22

A List of Netline Industries and Job Descriptions

20 Oct 22

All Targeting Options on LinkedIn Ads

12 Jul 22

Increase Your Value in Your First 90 Days: Tips for New Team Members

02 Jun 22

The importance of custom columns with value based bidding

31 Mar 22

Things to consider with Google Ads Geo Targeting

21 Mar 22

Celebrating Keenan Townsend with an All Expenses Trip To Hawaii!

12 Dec 20

Recovering Access to Your Facebook Business Page and Ad Account

02 Dec 19

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

29 Nov 19

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

21 Nov 19

Optimizing Your Digital Marketing Strategy with Four15 Digital & Qualia

16 Sep 19

An Introduction to Google Ads My Client Center (MCC)

More Posts

30 Nov 22

3 Best Practices for Incredibly Successful Facebook Video Ads

09 Nov 22

Performance Max: Pros and Cons

03 Nov 22

Understanding “By ConversionTime” Reporting Metrics in Google Ads

02 Nov 22

Calculating spend averages with excel for online ads

01 Nov 22

How to Create LinkedIn Document Ads, Even If You Don’t Understand LinkedIn’s User Inte

28 Oct 22

Why I hired Enrique

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