Meet Author Mike Nelson

Mike has a diverse background in the internet business, most of his time having been spent in online advertising. He has appeared in major SEM publications including Search Engine Land, Search Engine Journal, Certified Knowledge, and more. Mike is a change agent and is constantly helping companies grow and innovate beyond normal standards. Mike has extensive experience managing SEM teams, affiliate groups, and product managers. He has worked with a range of high-net-worth clients and global influencers including Facebook, Rocket Lawyer, MidwayUSA, FitBit, Dropcam (now Nest Cam), and dozens more. He has managed over $250 million in online ad spend. Before moving to the Silicon Valley in 2008, Mike was a high school math teacher after graduating with a BA degree in Mathematics in 3 years.

Posts by Mike

Do’s and Don’ts of B2B Google Ads

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05/27/2019

Excluding Data from Google Ads tCPA Bidding Algorithms

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05/01/2019

How Google Ads Counts Conversions from YouTube

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05/01/2019

How to Setup Google’s Latest Campaign Sub Type: YouTube Video Ad Sequences

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12/07/2018

What is a Lightbox Ad?

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09/20/2018

More Posts

Frequency and CPA in Facebook Ads

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08/19/2019

Parallel Tracking in Google Ads

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08/08/2019

Read This Before Creating Custom Audiences in Google Ads

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08/05/2019

Custom Rules: How To Turn Google Ads Editor Into a Helpful Assistant

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08/02/2019

Google Ads Image Requirements – Sizes and Specs

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07/31/2019

How to have personalized ads in LinkedIn

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07/31/2019

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