Meet Author Mike Nelson

Mike has a diverse background in the internet business, most of his time having been spent in online advertising. He has appeared in major SEM publications including Search Engine Land, Search Engine Journal, Certified Knowledge, and more. Mike is a change agent and is constantly helping companies grow and innovate beyond normal standards. Mike has extensive experience managing SEM teams, affiliate groups, and product managers. He has worked with a range of high-net-worth clients and global influencers including Facebook, Rocket Lawyer, MidwayUSA, FitBit, Dropcam (now Nest Cam), and dozens more. He has managed over $250 million in online ad spend. Before moving to the Silicon Valley in 2008, Mike was a high school math teacher after graduating with a BA degree in Mathematics in 3 years.

Posts by Mike

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

Read Article...
12/02/2019

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

Read Article...
11/29/2019

Optimizing Your Digital Marketing Strategy with Four15 Digital & Qualia

Read Article...
11/21/2019

An Introduction to Google Ads My Client Center (MCC)

Read Article...
09/16/2019

Online Ad Policies Related to Email List Uploads

Read Article...
08/30/2019

Do’s and Don’ts of B2B Google Ads

Read Article...
05/27/2019

Excluding Data from Google Ads tCPA Bidding Algorithms

Read Article...
05/01/2019

How Google Ads Counts Conversions from YouTube

Read Article...
05/01/2019

How to Setup Google’s Latest Campaign Sub Type: YouTube Video Ad Sequences

Read Article...
12/07/2018

What is a Lightbox Ad?

Read Article...
09/20/2018

More Posts

How to Set Up Display Campaigns

Read Article...
12/04/2019

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

Read Article...
12/02/2019

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

Read Article...
11/29/2019

Age Targeting in Microsoft Advertising (Bing Ads) Explained

Read Article...
11/27/2019

Optimizing Your Digital Marketing Strategy with Four15 Digital & Qualia

Read Article...
11/21/2019

Tracking Template vs Final URL Suffix

Read Article...
11/19/2019

Ask F15

Have a question about digital media buying, campaign management, or analytics? Ask us!

© 2019 Four15 Digital   |   925.817.6565   |   Privacy
 growth@four15digital.com