Meet Author Mike Nelson

Mike has a diverse background in the internet business, most of his time having been spent in online advertising. He has appeared in major SEM publications including Search Engine Land, Search Engine Journal, Certified Knowledge, and more. Mike is a change agent and is constantly helping companies grow and innovate beyond normal standards. Mike has extensive experience managing SEM teams, affiliate groups, and product managers. He has worked with a range of high-net-worth clients and global influencers including Facebook, Rocket Lawyer, MidwayUSA, FitBit, Dropcam (now Nest Cam), and dozens more. He has managed over $250 million in online ad spend. Before moving to the Silicon Valley in 2008, Mike was a high school math teacher after graduating with a BA degree in Mathematics in 3 years.

Posts by Mike

30 Aug 19

Online Ad Policies Related to Email List Uploads

27 May 19

Do’s and Don’ts of B2B Google Ads

01 May 19

Excluding Data from Google Ads tCPA Bidding Algorithms

01 May 19

How Google Ads Counts Conversions from YouTube

07 Dec 18

How to Setup Google’s Latest Campaign Sub Type: YouTube Video Ad Sequences

20 Sep 18

What is a Lightbox Ad?

More Posts

23 Dec 22

Long Beach Volunteer Day: Q4 2022

02 Dec 22

How To Create a Lead Form In Facebook

30 Nov 22

3 Best Practices for Incredibly Successful Facebook Video Ads

09 Nov 22

Performance Max: Pros and Cons

03 Nov 22

Understanding “By ConversionTime” Reporting Metrics in Google Ads

02 Nov 22

Calculating spend averages with excel for online ads

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