Meet Author Scott Desgrosseilliers

Scott Desgrosseilliers is the founder and CEO of Wicked Reports. Scott founded Wicked Reports to optimize and accelerate small and medium sized businesses digital marketing ROI. Scott set out to create a solution that would make it simple and easy to determine which marketing programs drive real sales. Prior to founding Wicked Reports, Scott played a key role at Motorola where he architected enterprise intranet applications and led global programming teams. Scott brings a simple, common sense approach to the often overly-complex world of data-driven marketing. He and his team have been intensely focused on getting online business owners data they can trust about what is and is not working in their marketing programs. He passionately advocates tracking Customer Lifetime Value so companies can invest in marketing wisely. Scott has been building databases since he was 11 so it is no surprise that he has a patents pending in people-based tracking of customer lifetime value and marketing attribution.

Posts by Scott

27 Dec 19

Where do you find your best customers?

20 Dec 19

Pixel Based Tracking versus 1st Party Data Attribution

13 Dec 19

The Wicked Reports 2018 Facebook & AdWords Campaign Benchmark Report

More Posts

30 Nov 22

3 Best Practices for Incredibly Successful Facebook Video Ads

09 Nov 22

Performance Max: Pros and Cons

03 Nov 22

Understanding “By ConversionTime” Reporting Metrics in Google Ads

02 Nov 22

Calculating spend averages with excel for online ads

01 Nov 22

How to Create LinkedIn Document Ads, Even If You Don’t Understand LinkedIn’s User Inte

28 Oct 22

Why I hired Enrique

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