Meet Author Stephen Edmondson

Throughout his career, Stephen has helped companies of all sizes grow their digital advertising channels. He has built and managed display, social, retargeting and paid search programs for numerous clients, from start-ups to Fortune 1000 brands. Stephen graduated with a BA in International Business and Marketing with a co-major in Japanese Studies from the Rochester Institute of Technology. He started his marketing career at a small Paid Search start-up before working in-house with companies through-out the bay area. Before joining Four15 Digital Stephen was the head of Global SEM & Remarketing operations at one of the top 5 life sciences companies in the world. Stephen is an avid fan of UX and Conversion Optimization. He enjoys traveling with his family, green tech, the great-outdoors, and golf.

Posts by Stephen

10 May 19

Introduction to Google Analytics Segments

02 May 19

Sharing your Google Certification

30 Apr 19

Simple budget estimation for SEM’s

23 Apr 19

Target LinkedIn Audiences in Bing Ads

12 Apr 19

Google Ads Budget Planner

05 Apr 19

Personalized Google Shopping Actions Launched in France

20 Mar 19

Investigating Why SEM Performance Has Fallen Despite No Account Changes

19 Mar 19

Why PageSpeed Insights are important for Search Marketers

27 Dec 18

How You Can Use Google’s Display Network to Learn About Your Customers for Under $1000

27 Dec 18

Our 3 Favorite New Features in the Google Ads UI

27 Dec 18

How to Tell if Your Agency or In-House SEM Person Knows What They Are Doing

More Posts

23 Dec 22

Long Beach Volunteer Day: Q4 2022

02 Dec 22

How To Create a Lead Form In Facebook

30 Nov 22

3 Best Practices for Incredibly Successful Facebook Video Ads

09 Nov 22

Performance Max: Pros and Cons

03 Nov 22

Understanding “By ConversionTime” Reporting Metrics in Google Ads

02 Nov 22

Calculating spend averages with excel for online ads

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