Meet Author Stephen Edmondson

Throughout his career, Stephen has helped companies of all sizes grow their digital advertising channels. He has built and managed display, social, retargeting and paid search programs for numerous clients, from start-ups to Fortune 1000 brands. Stephen graduated with a BA in International Business and Marketing with a co-major in Japanese Studies from the Rochester Institute of Technology. He started his marketing career at a small Paid Search start-up before working in-house with companies through-out the bay area. Before joining Four15 Digital Stephen was the head of Global SEM & Remarketing operations at one of the top 5 life sciences companies in the world. Stephen is an avid fan of UX and Conversion Optimization. He enjoys traveling with his family, green tech, the great-outdoors, and golf.

Posts by Stephen

Introduction to Google Analytics Segments

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05/10/2019

Sharing your Google Certification

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05/02/2019

Simple budget estimation for SEM’s

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04/30/2019

Target LinkedIn Audiences in Bing Ads

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04/23/2019

Google Ads Budget Planner

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04/12/2019

Personalized Google Shopping Actions Launched in France

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04/05/2019

Investigating Why SEM Performance Has Fallen Despite No Account Changes

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03/20/2019

Why PageSpeed Insights are important for Search Marketers

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03/19/2019

How You Can Use Google’s Display Network to Learn About Your Customers for Under $1000

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12/27/2018

Our 3 Favorite New Features in the Google Ads UI

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12/27/2018

How to Tell if Your Agency or In-House SEM Person Knows What They Are Doing

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12/27/2018

More Posts

Search Lost IS (Rank) Explained

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11/05/2019

BREAKING NEWS: Facebook App Install Campaigns Aren’t Just for Downloads

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10/31/2019

An Overview of Targeting Options on the Google Display Network

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10/15/2019

Google Ads – How to Create a Portfolio Bidding Strategy

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10/10/2019

Google Ads – Discovery Campaigns

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10/08/2019

Why Bidding on Branded Terms is Necessary

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10/03/2019

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