Meet Author Stephen Edmondson

Throughout his career, Stephen has helped companies of all sizes grow their digital advertising channels. He has built and managed display, social, retargeting and paid search programs for numerous clients, from start-ups to Fortune 1000 brands. Stephen graduated with a BA in International Business and Marketing with a co-major in Japanese Studies from the Rochester Institute of Technology. He started his marketing career at a small Paid Search start-up before working in-house with companies through-out the bay area. Before joining Four15 Digital Stephen was the head of Global SEM & Remarketing operations at one of the top 5 life sciences companies in the world. Stephen is an avid fan of UX and Conversion Optimization. He enjoys traveling with his family, green tech, the great-outdoors, and golf.

Posts by Stephen

Introduction to Google Analytics Segments

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Sharing your Google Certification

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Simple budget estimation for SEM’s

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Target LinkedIn Audiences in Bing Ads

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Google Ads Budget Planner

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Personalized Google Shopping Actions Launched in France

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Investigating Why SEM Performance Has Fallen Despite No Account Changes

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Why PageSpeed Insights are important for Search Marketers

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How You Can Use Google’s Display Network to Learn About Your Customers for Under $1000

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Our 3 Favorite New Features in the Google Ads UI

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How to Tell if Your Agency or In-House SEM Person Knows What They Are Doing

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More Posts

Where do you find your best customers?

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Pixel Based Tracking versus 1st Party Data Attribution

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The Wicked Reports 2018 Facebook & AdWords Campaign Benchmark Report

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How to Set Up Display Campaigns

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12/04/2019

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

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12/02/2019

Google & Facebook’s Machine Learning Competition for Ad Budgets Featuring Mike

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11/29/2019

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