Meet Author Stephen Edmondson

Throughout his career, Stephen has helped companies of all sizes grow their digital advertising channels. He has built and managed display, social, retargeting and paid search programs for numerous clients, from start-ups to Fortune 1000 brands. Stephen graduated with a BA in International Business and Marketing with a co-major in Japanese Studies from the Rochester Institute of Technology. He started his marketing career at a small Paid Search start-up before working in-house with companies through-out the bay area. Before joining Four15 Digital Stephen was the head of Global SEM & Remarketing operations at one of the top 5 life sciences companies in the world. Stephen is an avid fan of UX and Conversion Optimization. He enjoys traveling with his family, green tech, the great-outdoors, and golf.

Posts by Stephen

Introduction to Google Analytics Segments

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05/10/2019

Sharing your Google Certification

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05/02/2019

Simple budget estimation for SEM’s

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04/30/2019

Target LinkedIn Audiences in Bing Ads

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04/23/2019

Google Ads Budget Planner

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04/12/2019

Personalized Google Shopping Actions Launched in France

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04/05/2019

Investigating Why SEM Performance Has Fallen Despite No Account Changes

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03/20/2019

Why PageSpeed Insights are important for Search Marketers

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03/19/2019

How You Can Use Google’s Display Network to Learn About Your Customers for Under $1000

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12/27/2018

Our 3 Favorite New Features in the Google Ads UI

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12/27/2018

How to Tell if Your Agency or In-House SEM Person Knows What They Are Doing

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12/27/2018

More Posts

Frequency and CPA in Facebook Ads

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08/19/2019

Parallel Tracking in Google Ads

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08/08/2019

Read This Before Creating Custom Audiences in Google Ads

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08/05/2019

Custom Rules: How To Turn Google Ads Editor Into a Helpful Assistant

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08/02/2019

Google Ads Image Requirements – Sizes and Specs

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07/31/2019

How to have personalized ads in LinkedIn

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07/31/2019

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