Traits of High-Performing Digital Marketing Leaders

June 06, 2022


Leadership skills can be practiced at any level regardless of the title you have. They are important skills to have because a good leader is able to bring out the best abilities in his/her team members and motivate them to work together in achieving a shared goal. We are all leaders in our own ways as professional digital marketers….we are leaders for our new team members, our clients & their business, and ultimately ourselves. With leadership skills, we’re able to empower each other to bring out the best potential in all of us.

Below are some ways you can be a strong leader in your orginzation! Whether it’s an online marketing agency or pretty much any company! Your employer will likely find lots of value in these traits as well, and should fasttrack your sucess.


A positive attitude can go a long way in an office. You should be able to laugh at yourself when something doesn’t go quite as planned; this helps create a happy and healthy work environment, even during busy, stressful periods.

Working on Your Communication Skills

Working on your communication skills. Great leaders will get buy-in and gain credibility when they can articulate their ideas and provide context for the “why”. Some examples of this are presenting a new strategy to a client or explaining results of complex data insights to a client with minimal digital knowledge.

Investing in books or a coach or even doing mock-calls with your peers can be a valuable investment in your personal skills to help you become a better leader.

Managing Self Regulation

Being unable to regulate yourself consistently drives people away from you. Work is already tough enough, nobody needs to see their leader lacking the ability to control themselves. Engaging in activities like walking, taking short breaks, meditating, working out can help us become better at self-regulating during stressful times.


Leaders should constantly look for opportunities to deliver useful information to team members about their performance.

Some skills for giving clear feedback include:

  • Being open to receiving feedback

  • Building confidence in employees

  • Clarity

  • Clearly laying out expectations

  • Coaching

  • Following up

  • Frequent feedback

  • Listening to employees’ responses

  • Mentoring

  • Positive reinforcement

Being Honest

We may not always be comfortable discussing hard or uncomfortable topics but as a leader, you should be able to have these conversations and be honest about them. Beating around the bush or saying things that aren’t truthful only hurts your credibility as a leader. The best leaders can have tough conversations and they often earn respect for doing them well.


As an account manager in the agency world, you’re expected to perform at your best. If you want to do better, you must adopt habits and behaviors that allow you to constantly improve over time. Improving areas of your life – physically, mentally, and emotionally — will allow you to increase your productivity and the ability to lead others in the workplace. Incorporating these traits into your life will help you overcome challenges faster, manage your energy better, and cultivate a happier environment for yourself and the people around you.