Google Ads Image Requirements – Sizes and Specs

July 31, 2019

When choosing to advertise on the Google Display Network (GDN), you are given a variety of sizes to work with. Designing a beautiful display ad won’t mean much if the required dimensions are not properly designed to! That’s why I am going to give you a quick cheat sheet to reference when creating image ads. (*denotes the ‘top performing ad sizes’ as described by Google)

File types supported: GIF, JPG, PNG, and HTML 5

Max File Size: 150KB

Animated Ads:

  • Max length of 30 seconds
  • The animation itself can loop or repeat, but it still must fit within the 30 second time frame
  • Animated GIF ads must be slower than 5 FPS

Even with the introduction of responsive display ads, image ads are still extremely important to be tested. It is actually common for well-designed image ads to actually outperform their responsive counterparts. Additionally, with image ads you are able to decide how the entire space will be used, as opposed to allowing Google to string together the pieces for you with responsive ads. With that idea, more controlled tests of imagery or ad copy can be conducted. Admittedly, the entire process of individually designing each image ad will be much slower than throwing various elements into responsive ads to let Google decide – but well worth the investment if your KPIs are improving!