Analytics

Web marketing analytics tools can be overwhelming. In this category we discuss the most powerful web marketing analytics tool of them all, Google Analytics. This guide covers eCommerce tracking, using segments, and how to build custom reports.

Design Thinking Process:

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07/04/2022

The Importance of Tracking the Right Event

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07/01/2022

The Power of Data visualization and Storytelling with Data

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06/28/2022

Automation 101: Macros

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05/02/2022

Set Up An Automated Budget Pacing Report With Supermetrics

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03/30/2022

Pixel Based Tracking versus 1st Party Data Attribution

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How to Setup Google Ads Conversion Action Sets

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06/24/2019

Fix Avg. % Calculation Error in Google Data Studio

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06/12/2019

Introduction to Google Analytics Segments

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05/10/2019

The Product Performance Report in Google Analytics and Why it Matters

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04/05/2019

Investigating Why SEM Performance Has Fallen Despite No Account Changes

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03/20/2019

The Complete Guide to Setup eCommerce Tracking for Google Analytics

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12/20/2018