September 20, 2018
What are the Callout Extensions?
Callout extensions are similar to site links, but do not link to anything. Callout extensions are utilized to draw attention to certain services, selling points, or product details that your company may offer. A well targeted callout extension can help increase CTR. Callout extensions only have one text requirement, callout text (the character limit is stated in the ad template sheet).
Example of Callout Extensions