What is the keyword multiplier tool?
Four15 Digital’s keyword multiplier tool allows you to create an extensive list of keywords for Google Ads quickly and effectively by multiplying columns of words together to create unique combinations.
How to use the keyword multiplier tool
The tool itself is very easy to use. The boxes labelled “List 1, List 2 and List 3” is where you input the main keywords you want to use. Input entries one per line with no tabs, commas, or other characters.
If you’d like to see an example of how to use the keyword tool, click here.
Keyword Multiplier
Enter one word per line in each list. The combinations will be generated in the order: List 1 + List 2 + List 3.
Total: 0 keywords
Definitions of Keywords
- Broad Match
Ads may show on searches that are related to your keyword, which can include searches that don’t contain the direct meaning of your keywords.
Example for a physical therapy clinic:
An ad with a keyword of ‘ankle injury doctor’ might show when someone searches ‘foot doctor’.
- Exact Match
Ads may show on searches that have the same meaning or same intent as the keyword. Of the 3 keyword matching options, exact match gives you the most steering over who views your ad, but reaches fewer searches than both phrase and broad match.
Example for a physical therapy clinic:
An ad with the keyword [ankle injury] may show when someone was to search ‘Ankle Injury’ or ‘Injury of Ankle’.
- Phrase Match
Ads may show on searches that include the meaning of your keyword. The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning.
Example for a physical therapy clinic:
An ad with a keyword of “ankle injury rehab” may be shown to someone who searches ‘Ankle Injury Rehab’ or ‘where to find an ankle injury rehab.’