How To Set Up Negative Keyword Lists in Google Ads

October 28, 2022

Why do you need negative keyword lists? Lists are a  beneficial tool if you have a group of terms you don’t want your ads to show up for. Clearing out some of the noise from terms you don’t want to show up for will help get rid of the unwanted spending. You also have the capability of creating multiple lists that you can apply to specific campaigns. This is a great strategy to keep your account organized, especially if you have many campaigns!

Let’s set up a negative keyword list!

Step 1: Navigate to the top right corner of your home screen in the user interface and click Tools and Settings.

Step 2: Once you click tools and settings, click negative keyword lists.

Step 3: Next, click the blue plus button. It will open up an option for you to name the keyword list as well as add the keyword you would like to be on the list. If you plan on making multiple lists, it is important to name your list specific to what campaign you want to apply this negative list to.

Step 4: Once you have successfully created your negative keyword list, you can click on the list you just made and apply it to the campaigns that you want to use this list.

And just like that, you have successfully created a negative keyword list! You can repeat the same process if you want to create more negative lists for different campaigns!