Tips for using Google Ads Editor

September 21, 2018

Google AdWords Editor is a great tool anyone advertising on the Goods Ads platform to master. With a diverse range of features and benefits the tool offers an extensive look at how a large-scale advertising campaign can be managed without hassles and issues.

Here’s a few tips that’ll help you manage large Google Ads account with ease –

#1 Use Multi-Select

With the new AdWords editor, you can multi-select a large number of elements so that you can bulk edit and change things as you like. If you want to make some sweeping changes or campaign-wide edits, you can do so with the multi-select feature. If you have, let’s say 20 campaigns going on, then you need to be able to edit them collectively. This is a handy tip when you need to bulk-action and don’t have the time or energy to do things manually.

#2 Leveraging Copy Shell

When it comes to campaigns settings, sometimes you want to use the same settings for another campaign, or another A/B test. Instead of entering them in manually, you can copy and paste the shell of a campaign to create a new one. This will give you a campaign with the exact same settings as the one you copied minus the ad groups, ads, and keywords.

#3 Using Custom Rules

Probably one of the best features of AdWords Editor, is the custom rules option. These rules will give you ‘warning’ notifications when you are not following Google’s best practices. Items such as your campaign containing fewer than 4 sitelinks, fewer than 4 callout extensions, or items like an ad group not containing any active ads.

With these rules and warnings you’ll be able to quickly identify areas of improvements or errors and fix them on at bulk, rather than one by one.

#4 Custom Parameters for advanced tracking

This is an advanced tip, but an important one if you are interested in tracking all aspects of your campaign. Custom Parameters are an advanced URL add one that can be added to your landing page URL. You can track specific parameters that you want to and ensure that you have everything in order when running a large-scale campaign. You may need an expert to help you out on this one, but a bit of investment in custom-parameters can go a long way. An example of a custom parameter would be (for example {lpurl}?color={_color}).