Top Eye-Catching Creative Tips to Get More Google Ad Clicks
Google Ads is a powerful online advertising tool with 5.6 billion searches per day. In order to create successful Google campaigns, it’s all about maximizing efficiency. Below are the top 3 creative tips that will help capture your intended audience’s attention and reel in more customers.
- Use a Call-to-Action (CTA)
For customers to immediately access your website, product, signups, and more, a visible CTA is a must. If customers are unable to find a CTA, they just as quickly may change their minds and move on to another business.
- Engaging Creative Content
Depending on the quality of your content, customers may either scroll past or click on your ad. Utilize irresistible videos and attractive graphics to capture your customers’ interest and make them click on your ad to learn more.
Let’s work on an example! Which image is more inviting and engaging?
It’s Image A! Image A provides more warmth and unravels a story vs Image B. Image B brings out no emotion from the audience and is forgettable.
- Write Amazing Ad Copy
Ad Copy is another crucial factor when it comes to holding the attention of your customers. Make sure you curate your copy to be Informative AND relevant to your audience.
Make your ads stand out among the sea of your competitors. Follow these 3 tips and you’ll be well on your way to improving your Google creatives.