What is a Gmail Ad?
A Gmail Ad is an interactive ad that shows up at the top of your inbox tab. Hundreds of millions of people use Gmail on a daily basis, making it one of the best advertising platforms in the email marketing world. These ads can be expanded to contain images, video and embedded forms so that you can collect leads in a targeted manner.
Since Gmail ads target leads directly through the Gmail interface, these types of ads are ideal for collecting a large number of leads in a short period of time. The ads show up at the top of a user’s inbox and when clicked on, direct visitors to your splash page. Gmail ads are great tools for advertisers who want to be more proactive in their lead generation activities. When they have a brand to promote, it helps to create value in terms of thought leadership content.
Gmail ads have various advantages that are not available in many forms of display advertising. There are various ad templates available made to be responsive to all device types, minimizing any device compatibility issues with these ads. Ads can be saved for later viewing, a feature that is not available in other forms of display advertising and can also be forwarded as an email to friends and family who may be interested in seeing your ad. These features and functions make Gmail ads very unique to other forms of display advertising.
There are a variety of convenience factors that come with using and maintaining Gmail ads. Google Ads optimizes ad rotation to show ads that lead to landing pages with a fast page loading time and will alert you if your landing pages are not optimal or if your ad content does not meet their minimum requirement. You can include dedicated mobile options that have click-to-call and app installation add-ons, making it easier to execute campaigns that are geared towards mobile devices. These various convenience features make it easy to maintain and manage your Gmail ads campaigns.
You can target ads using options also used in traditional display advertising including targeting based on audiences, keywords, affinity groups and in-market audiences as well. One of the main options for targeting is affinity audiences, which include a range of potential customer groups that you would want to be made aware of your business. These audiences could be a clump of target groups that you can reach out to in one shot. “Health & Fitness”, or “Running enthusiasts” can be one such collection of groups if you are selling athletic shoes. You can also opt for audience keywords, which allow you to select certain keywords and phrases that are relevant to your product and service and offers a more precise and highly relevant form of targeting. Automated targeting lets you optimize your targeting across Gmail by automating many targeting processes and ensures that your bids won’t exceed your maximum bid.