Where do you find your best customers?
“Where do you find your best customers?” is a question your data should answer. Wicked Reports asked the question, answered it, told you why it was the best answer, and perhaps most importantly, what to do with the information?
“Where do you find your best customers?” is a question your data should answer. Wicked Reports asked the question, answered it, told you why it was the best answer, and perhaps most importantly, what to do with the information.
Most of the time, the campaigns, ad sets, keywords, and ads that show up on this report do not show a positive ROI in the first few weeks.
That’s why Wicked keeps track of new lead ROI over time, updating daily as new revenue rolls in. When you start making more money from leads, the circles get bigger, and hopefully move more to the right of the chart.
Have you ever stopped running a campaign that generated a lot of leads, but no revenue. If you are like most marketers, we are constantly evaluating campaign effectiveness, and if we cannot report revenue, we think it is not working, but this is not always true.
Leads take time to buy. It’s proven. Our data on over $1.5 billion in tracked sales shows the average time is 42 days from a customer’s first click to their first purchase. I don’t know if you have the budget or stomach to spend on cold traffic lead generation. Because the horrible thing is you might wait a month and they still aren’t buying.
With Wicked SMART attribution you can wait for the leads to start buying, and when they do, you can turn that campaign back on again. Check out the report below.