Two Free Tools to Spy on Your Competitor’s Paid Social Ads

August 01, 2022

Analyzing your competitor’s ads gives your business a better understanding of current industry trends.  You can also use them as inspiration with your own content.

In this blog, we will show two free tools that will allow you to find which ads your competitors are promoting on some of the most popular social media platforms. 

Tool #1 – Meta Ads Library 

The Meta Ad Library is where you can search for ads that are running across Meta Products (Facebook, Instagram, Messenger, and the Audience Network) 

This platform shows you the ads associated with the specific page you want to check.

Below you can find some easy steps about how to see ads in the ad library.

1. Go to the Ad Library at

2. Select a country.


3. In the Ad category dropdown, select All ads.


4. Enter the name of your competitors’ fan page in the search bar.

5. Select “See ad details” to see more information about an ad.


Tool #2- Linked Ads Tab

LinkedIn also has an Ads tab where you can see all your competitor’s sponsored content, similar to the Facebook Ad Library. 

The LinkedIn Ads tab shows the recently active or active Sponsored Content posted by an advertiser that has been displayed to at least one member in the past six months. 

To access the Linked Ads tab. First, enter the company page name in your search bar. 


Once on the company page, click on the “Posts”  tab, and finally click on the Ads tab on the left-hand panel.


 Consequently, you will be able to see which Sponsored Content is being advertised by your competitors.



In conclusion

Now you are ready to start “spying” on your competitor’s ads. We recommend conducting this analysis regularly to keep up with the competition and look for inspiration for your social media ads.