Our hand-picked team is raising the bar for paid media performance. Four15’s marketers are shaped by a unique training program and an approach that emphasizes critical thinking and mastery of platform algorithms. From our co-founders to our most recent hires, we’re ready to outwork the competition to grow our clients.
Account Manager
Michelle graduated with a Double Major in Media & Communications and Political Science, from University of Canterbury in New Zealand. With 5+ years of experience in the industry she specializes in search and social and has worked both client and agency side. She has expertise in developing and executing digital marketing campaigns, managing multiple accounts, and working with both clients and agencies.
Michelle is passionate about using digital marketing to help businesses grow and achieve their goals, and values teamwork, communication, and creativity.
In her spare time, she enjoys hiking, traveling, scuba diving, and finding decent coffee. She recently moved to California from New Zealand and is excited to be a part of the growing digital marketing community in the city.
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Optimization manager
Rafael, a Long Beach native with a growth mindset, spent the better part of a decade as a logistical engineer when his curiosity drew him towards marketing and advertising. After learning more from a mentor and proactively attaining Google certification, Rafael quickly began his journey toward becoming a professional in the digital marketing space.
For the past 5 years, he’s focused on digital marketing and was most recently in a growth specialist role where he drove lead generation through PPC marketing. Rafael is excited to join the Four15 Digital team.
When Rafael is not working to make your campaign a success, you’ll find him at home spending time with his family, playing guitar, or cruising the streets in his Tesla.
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Paid Media Associate
Justin is a graduate from the University of California, Riverside with a B.A. in Music and Culture. During his time at UC Riverside, Justin took the initiative to start a music entertainment group with his friends, where they hosted Music and Art events that would attract approximately 100 people per night. They would build their own stage, organize lighting and audio setups in various locations such as garages and houses. In addition, Justin was a vital member of the Experimental Audio Research Studio, where he helped to develop creative ways to attract people to the studio.
After graduating during the pandemic, Justin ventured into client-facing sales roles, initially working at an outdoor luxury store. He was quickly promoted to Sales Team Lead by demonstrating strong leadership and client-focused service. Justin’s excellent sales skills led him to a sales startup where he thrived in closing multiple deals. Justin later discovered his true passion for digital marketing through his sales experience.
Since then, Justin has immersed himself in digital marketing through self-learning and creating his own campaigns for local clients. He built a fully functioning website and implemented a comprehensive digital marketing campaign just by dedicating himself to learning more about the field. Justin is enthusiastic about paid media, acquiring new skills, and growing his professional network.
In his spare time, Justin enjoys creating music, DJing for local clubs, producing digital art, hiking, working out, watching MMA and basketball, and creating memories with friends.
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Account Manager
Igor graduated from Portland State University with a B.A. in Economics. His professional career began as an audio engineer where Igor worked with bands from across the globe. While Igor’s love of music continued, he became deeply passionate about the world of digital marketing, which combined his interest in data analytics, and strategy.
Prior to Four15 Digital, Igor gained experience working at multiple agencies where he managed a variety of small business and enterprise level accounts. He has managed ~1M in monthly ad spend across multiple channels and is certified in Google Search, Shopping, Video, Display, and Mobile. In addition, Igor is a Meta Certified media buying professional and is certified in LinkedIn marketing strategy.
In his free time, Igor enjoys staying active, spending time with his wife, going on adventures with their dog, hanging out with friends, traveling, cooking, and all things music.
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Optimization Manager
Enrique graduated at the start of the Pandemic from the University of California, Davis. However, thanks to a failed startup attempt during his time as an Aggie he learned a great deal when it came to web development and digital marketing.
Armed with this he set out to help the local businesses in his area, revamp their online presence and capitalize on the online shift of consumer behaviors during Covid – 19.
However, at one point he realized if he wanted to bring true change to these organizations it would require him being a part of an organization that was performing at the highest level. So naturally he found a home at Four 15 Digital.
When Enrique’s not out supporting his teammates, clients or making corny jokes you can find him at your local Barnes & Noble buried in books, out of breath in the gym, sharing ideas on different social platforms, hosting workshops, creating videos, and perfecting his french toast recipe
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Optimization Manager
Bryan graduated from California State University, Dominguez Hills with a B.S. in Marketing. During his senior year, he took part in extracurricular activities which included being voted in as the Treasurer for his fraternity’s chapter. Soon after he gained a professional certification in digital marketing from California State University, Long Beach.
Bryan started his professional career managing his family business in Southern California. During his time there he coordinated with the manufacturer, conducted sales at farmer’s markets in the area, and managed the social media page. Bryan’s idea to grow his father’s company led him to pursue a career in digital marketing. His drive to learn and passion to succeed is what brought him to Four15 Digital.
In his free time he loves to golf, go to the beach, be with friends and family, play video games, and spend time with his dog, Bernie!
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Optimization Manager
Cathy graduated from California State University, Fullerton with a B.S. in Biology. While searching for a future career, her curiosity led her to launch an online business on the side. Through this experience, she crossed path with Digital Marketing. Cathy developed a deep interest for the subject and decided to take courses with a mentor who guided the basis of this career.
Cathy’s persistency and driven personality led her to join the Four15 Digital team to further the goal of deepening her knowledge in marketing while alongside helping small businesses achieve results.
When Cathy is not working, she enjoys cooking and testing new recipes, working out at the gym, trying out new restaurants, and spending time with friends on the weekends.
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Barketing Manager
Chloe is Four15’s office pet: an outgoing and lovable French Bulldog. Chloe joined the team in November 2021, when she was just a pup, and occasionally spends her time in the Long Beach office. She brightens up any room she’s in and brings a playful energy to the team. She’s currently at the top of her class in puppy training school. Outside of work and school, Chloe enjoys playing with dog toys, sleeping, and going to the puppy park.
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Team Lead - Paid Media
Keenan graduated from San Diego State University with a B.A. in Marketing where he also played Division 1 soccer. Keenan brings his attention to detail and work-ethic from the soccer field into each and every account.
Prior to Four15 Digital Keenan worked for an affiliate marketing company where he generated $250,000 of revenue in one month through Google and Facebook ads. Keenan is certified in Google Search, Shopping, Video, Display, and Mobile, and was recently certified as a Facebook blueprint buyer. He’s used his SEM knowledge to optimize businesses of all sizes – whether it’s B2B, B2C, or a non-profit – Keenan has the skillset.
In his free time, Keenan enjoys playing with his dog Karver, going on hikes, and hanging out with friends.
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Optimization Manager
Omar graduated from the University of Guadalajara (Mexico) with a B.S. in Marketing. His professional career began in the hospitality industry, working as the marketing manager for Hard Rock Hotel Guadalajara. He was part of the team that developed and implemented the opening strategy for the first city hotel in Mexico to join the Hard Rock portfolio.
His career path includes working in a top 5 digital marketing agency in Guadalajara, developing campaigns for small and mid-size companies with impact in LATAM and U.S. market. Finally, Omar joined the team at Four15 Digital to continue building his marketing career in the U.S. market.
Omar enjoys going to concerts, hiking, and discovering great coffee spots and craft beer breweries in his free time.
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Account Manager
I am data-driven and focused on staying true and human in every campaign I work on. Whether I am working in paid search ads or hosting friends at my home for dinner, I like to focus on how the end user perceives and experiences everything. I always want to give the best experience possible.
When I’m not working on brand positioning or writing ad copy, I am baking cookies, reading Tim Ferris books, going to Disneyland, and looking for the best eats throughout Southern California.
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Account Manager
Leo graduated from the Musicians Institute with an A.A. in percussion. His professional career started as a touring musician in his native country, Argentina. After 5 years, he decided to pivot and go back to school and get a B.A. in Marketing.
His desire to learn and work in an environment filled with passionate and experienced marketers is what attracted Leo to join the Four15 Digital team.
In his free time, Leo enjoys playing soccer, spending time with his family, and learning new things.
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Account Manager
Michelle graduated from California State University, Long Beach with a B.S. in Business with a concentration in Marketing and a minor in Public Relations.
During her senior year, she interned for an educational publishing company where she worked on a yearlong digital marketing campaign that was recognized in the PR News 2018 Social Media Awards. After graduating, she worked for the company full-time, specializing in social media, copywriting, and paid social advertising.
Since then, she has worked for small, fast-growing businesses – one in beauty/skincare and one in location-based entertainment – and has used her expertise in social media to significantly grow their following and engagement through both organic and paid campaigns.
She has also served on the board of the American Marketing Association, Los Angeles chapter. She is passionate about digital marketing, especially paid media, and continues to take every opportunity she can to network, learn new skills, and develop professionally.
In her free time, Michelle enjoys going to the beach, hiking, traveling, trying new restaurants and cafes, and spending time with friends.
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Creative Director
Radu has a passion for finding creative design solutions. With more than 6 years of experience, he has a keen eye for details, His focus at Four15 Digital is on coming up with creative solutions for clients to help them to connect with their audience in more effective ways and drive conversions. He likes to astay relevant with industry trends while always holding on to basic design best practices.
In his spare time he loves to read, listen to music and travel with his girlfriend.
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Content Manager
Ata graduated from San Diego State University with a B.A. in Economics, where he played for and captained the SDSU Men’s Soccer team. For clients, Ata synthesizes his diverse background in education and athletic competition with the art of writing in content ideation and generation.
Prior to Four15 Digital, Ata worked in the field of law and ancillary consulting and has years of experience in operations, business development, and actual legal work in many different practice areas. As a content creator and writer, Ata has written hundreds of blogs and has over 30 articles published as a ghostwriter in reputable online business publications, such as VentureBeat, FastCompany, and more.
In his free time, Ata plays soccer, writes (novels), and listens to music. About 98,000 minutes of music a year, according to Spotify.
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Co-Founder
Borja Cuan joined the performance advertising industry in 1998 and has built a career in the industry providing strategic business solutions for teams and clients. His track record of helping grow stable, successful organizations is underpinned by a career-long personal commitment to great client experiences.
Borja combines big-picture perspective with exacting attention to make sure Four15’s clients and team members get value out of their work every day.
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WordPress Developer
Jithin possess over 9 years of experience in the IT industry, dealing with the Web Application Development, Implementation and Webmastering. He has had more than 4 years of freelancing experience in this industry and has an Engineering degree with a focus on Electronics and Communication Engineering.
When he is not working, Jithin enjoys traveling, spending time with his family and friends, reading books and reverse engineering things.
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Co-Founder
Mike Nelson has raised the bar for paid media performance since joining the industry in 2009. Mike co-authored the pioneering Alpha Beta account structure for paid search in 2010, but his approach to today’s paid media focuses on rigorously maintained mastery of evolving major-platform algorithms.
Mike works hand-in-hand with clients to bring clarity and scalability to their accounts. A former math teacher, he trains his team to think critically and to achieve a holistic perspective on account optimizations rather than rely on rigid, dated tactics.
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